Well it feels like the world just ended, but thought I’d post this anyway. Life goes on and all that. The title to this post was my exam question for a recent discussion with the comms team at ODI. My initial reaction was ‘you’re top of the heap already, relax’, but then I got to thinking about a couple of

Remember the old days when you wrote a report, published it (perhaps with some kind of executive summary), did a couple of seminars and then declared victory and moved on? Social media have changed that game almost beyond recognition: to maximize impact, any new report more closely resembles a set of Russian dolls, with multiple ‘products’ (hate that word) required