Took me a while to overcome my reluctance to read a document subtitled ‘Deliverable 1.1’ on the front page (yuk), but I’m glad I did so. The paper ‘Review report on Beyond GDP indicators: categorisation, intentions and impacts’ (cracking title too…..) is published by BRAINPOoL – ‘Bringing Alternative Indicators into Policy’ (is that the sound of teeth grinding?).  The authors

‘We are confronted with two alternatives: to be a demagogue or to be a realist. If, based on the law of supply and demand, I say that there is a greater demand in the world for bread than for plastic surgery; and much more for the treatment of malaria than for apparel of haute couture; or if I propose a