‘Whiteness’ is often claimed through distancing oneself from what is not considered ‘white’. NGOs in Kosovo, a Muslim majority country, for instance aspire to ‘Whiteness’ by denying Muslimness. Adem Ferizaj is a Balkan essayist writing about the region’s political and cultural issues. The Balkan region is often left out when it comes to debates about ‘development’ or ‘aid’, even though