How can campaigners influence the private sector? 4 lessons from the Behind the Brands campaign on Big Food

May 20, 2016
Oxfam private sector researcher/evaluation adviser Uwe Gneiting reflects on 3 years of a campaign to change thebehavior of Big Food Last month we marked the third anniversary of the Oxfam’s Behind the Brands campaign with a new briefing paper that included an updated scorecard of the world’s ten largest food and beverage companies’ sustainability policies. As an evaluator looking at
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What have 3 years of campaigning on Big Food achieved? What still needs to happen?

April 19, 2016
Erinch Sahan, acting head of Oxfam’s private sector team, looks back on 3 years of trying to get the world’s food giants to clean up their act, the subject of a new Behind the Brands report. The captains of the food industry have come a long way over the last few years. The “Big 10”, the world’s 10 largest food and
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Why is Coca-Cola championing land rights at the UN?

May 16, 2014
I usually try and minimize Oxfam’s excessive tendency for trumpet-blowing, but this one from Oxfam America’s private sector czar, Chris Jochnick (@cjochnick), looks worth it – some real progress in working on land rights with the epitome of consumer capitalism This week at the UN Committee on World Food Security (CFS), Coca Cola publicly declared that “land grabs” are unacceptable and
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What Makes Big Corporations Decide to Get on the Right Side of History?

February 26, 2014
For the past year, Oxfam’s Erinch Sahan (right) has been working on the ‘Behind the Brands’ campaign. Here he reflects on some successes and lessons from his time in the advocacy trenches. On 19 May 1997, the CEO of BP, John Browne, made a speech at Stanford University. Browne: “We must now focus on what can and what should be done,
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Brands, bankers and big ideas…… talking food to $5 trillion of investment

June 24, 2013
Oxfam’s tame ex-banker Will Martindale has been discussing food security with some masters of the (financial) universe Imagine a million people, each with a million dollars. Then times it by five. Five trillion dollars. That was the total investment represented by bankers and investors that joined Oxfam last week for a meeting to discuss global food security. The context was
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Attack? Equivocate? Engage? How Big Food responds to a tough new campaign

March 6, 2013
Chris Jochnick, director of Oxfam America’s Private Sector Department (twitter: @cjochnick), reflects on the different corporate responses to our ‘Behind the Brands’ campaign launch Companies have had decades to hone their engagement strategies with activists, but still struggle to find the right approach.  Initial reactions to Oxfam’s Behind the Brand campaign offer an interesting case in point.  The campaign is only
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