Many NGOs are now in danger of neglecting ethical communications as they chase desperately needed funds. But as Jess Crombie argues, ethical storytelling – or as she prefers ‘equitable storytelling’ – isn’t a ‘nice to have’, but rather one of the tactics that will help to raise the money to sustain delivery of aid.

Jonathan Tanner is communications manager at the Africa Governance Initiative (check out their new ‘art of delivery’ paper). Here he calls out some truly dire communication by aid agencies I was recently in Sierra Leone and Liberia to record a series of podcasts for AGI. The things I saw ranged from the jaw-dropping beauty of dawn on the road out of